The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAPIENTNITRO
EPICMIX SEASON 2

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Best Travel Mobile Application

EpicMix gives its guests incredible photos to share and re-live their vacation. Pro photographers are stationed all over the resorts to capture everything from family portraits to deep powder and big jumps. Sharing these hi-quality photos has been wildly popular with guests – and it’s growing at an exponential rate. The premium service offers the photos on EpicMix for free, and hi-res prints for a fee.

EpicMix added the Mountain ReMix – a scrapbook on steroids that displays your Vail experience through photos, achievement pins and personal stats in a beautiful Mondrian-style grid.

EpicMix can now challenge Vail guests with scavenger hunts that add fun and discovery to their experience. They also encourage guests to explore the mountain, get more out of Vail, and share their new achievements.

Finally,Vail guests can now save decades of great seasons and fantastic memories with EpicMix. And with the new EpicMix, they can share their Vail memories with their children, and future generations to come. Can you say brand loyalty?

All of this was wrapped up in a beautiful design, a tightly integrated mobile-web-social ecosystem, and a new user interface that even works with your gloves on!

Contributors:

Executive Creative Director: Anthony Yell
Associate Creative Director : Robb Stevenson
Design Director: Casey Sheehan
Strategy: Guy Gould-Davies
Copywriter: Nattida Samanukorn, Danielle Dailey
Designer: Rebecca Reuben, Lani Choi, Giselle Hernandez
Senior Art Director: Cris Strittmater, Chris Szadkowski
Art Director: Matt Mejia, Laycee Fan
Group Account Director: Keith Kay, Mary Beth Gibson
Information Architect: Lwee Tay, Albi Cecioni, Gilles Berube

SAPIENT

Location: USA