In the cleaning category, consumers switch around all the time. So in order to make Mr. Clean products the most trusted brand with a truly loyal following, we brought him to life on facebook...in the first person.
Objective: be everyone's friend on facebook. Connect to a broader audience through posting on celebrity and like-minded brand pages. Net effect: choosing Mr. Clean cleaning products become the natural thing to do... "you can't say no to a friend”.
Contributors:
Chief Creative Officer: | Judy John |
Creative Director: | Heather Chambers |
Copywriter: | Kelly Zettel, Marty Hoefkes, Josh Rachlis |
Art Director: | Sam Cerullo, Mike Morelli, Martin Bregman, Ross Butcher |
Art Buyer: | Leila Courey |
Group Account Director: | Heidi Philip |
Account Director: | Allison Litzinger |
Account Executive: | Laura Yeo |
Planner: | Zeb Barrett |
Producer/Project Manager: | Cimmeron Kirk, Tracy Wightman |
LEO BURNETT, TORONTO
Location: Canada