The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

LEO BURNETT, TORONTO
MR. CLEAN - REAL FRIEND ON FACEBOOK

Share to Facebook  Share to Twitter  More...  More...

 

Outstanding Social Media Campaign

In the cleaning category, consumers switch around all the time. So in order to make Mr. Clean products the most trusted brand with a truly loyal following, we brought him to life on facebook...in the first person.
Objective: be everyone's friend on facebook. Connect to a broader audience through posting on celebrity and like-minded brand pages. Net effect: choosing Mr. Clean cleaning products become the natural thing to do... "you can't say no to a friend”.

Contributors:

Chief Creative Officer: Judy John
Creative Director: Heather Chambers
Copywriter: Kelly Zettel, Marty Hoefkes, Josh Rachlis
Art Director: Sam Cerullo, Mike Morelli, Martin Bregman, Ross Butcher
Art Buyer: Leila Courey
Group Account Director: Heidi Philip
Account Director: Allison Litzinger
Account Executive: Laura Yeo
Planner: Zeb Barrett
Producer/Project Manager: Cimmeron Kirk, Tracy Wightman

LEO BURNETT, TORONTO

Location: Canada