The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

LEO BURNETT, TORONTO
BOUNCE IT OFF MILLIONS

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Outstanding Social Media Campaign

To help launch new Bounce Bars, social media put a spin on the Sheets or Bar. How do you get your Bounce? campaign. Bounce Fans with a big decision to make could bounce their dilemma off the Facebook universe. Each question became an individual post, and Fans could both pose a question and voice their opinions on other posts.

Contributors:

LEO BURNETT, TORONTO

Location: Canada