Founded by Eva & Les Erdi, Erdigroup is one of the most successful privately owned and operated companies in Australia and consists of a collection of thriving hotels and businesses across the country. Eva and Les chose Brightlabs to design a website that represented the unique focus and approach to business they have and to provide the audience with information on their businesses, employment and insight into the contrast to contemporary hierarchical business structures that the Erdigroup encapsulates. Employees enjoy a ‘flat-level’ environment built on family values and the group is also involved in a range of community and goodwill projects (including the One Billion Trees Projects) with the ambition to create better communities through the services or products they offer. The simple and clean design of the home page offers a high quality website solution providing content relevant to the target audience, which includes Business to Business – personal assistants, event organisers, marketing and sales personnel, Business to Consumer – potential customers ranging from high to low end and prospective employees. The professional design portrays the Erdigroup brand as contemporary, innovative and community focussed and reflects Erdigroup’s core values and positions Erdigroup as a business leader. The easy to use Content Management System (CMS) allows automation of website tasks and empowers Erdigroup to quickly and easily update the website.