Gatorade wanted teen athletes to connect nutrition to performance.
So a new mantra was born. We took their current belief: training = better performance and added nutrition to the equation, then let top athletes turn browsers into practice fields to deliver the message.
By elevating nutrition to the same level as training we were able to create more relevance for Gatorade products and get athletes thinking about nutrition in a new ligh
|Chief Creative Officer:||Debbi Vandeven|
|Group Creative Director:||Tony Snethen|
|Associate Creative Director:||Nick Allegri|
|Senior Copywriter:||Allison Pierce|
|Senior Copywriter:||Joel Henning|
|Art Director:||Alison Radke|
|Junior Art Director:||Katelyn Carson|
|Integrated Production Supervisor:||Scott Stone|