The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Best Beverage Mobile Application

Challenge: Our goal was to enable and empower the Gatorade sales team with an easy-to-use tool that would not only help them educate retailers about each G Series product, but also streamline the ordering process.

Solution: To do this, we created a visually stimulating iPad sales application for the team. With just a few taps, they were educating about what exactly is in each product, why it's there and what it means for the body. And with just a few more taps, they were instantly processing orders from right there in the store.

Results: Not only did this tool give retailers further reason to believe in our products, but it empowered them to become Gatorade brand ambassadors for their own customers.


Chief Creative Officer: Debbi Vandeven
Group Creative Director: Tony Snethen
Associate Creative Director: Chad Green
Associate Creative Director: Aaron Weidner
Senior Coywriter: Joel Henning
Senior Copywriter: Allison Pierce
Copywriter: Jonathan Vigliaturo


Location: USA