Challenge: Our goal was to enable and empower the Gatorade sales team with an easy-to-use tool that would not only help them educate retailers about each G Series product, but also streamline the ordering process.
Solution: To do this, we created a visually stimulating iPad sales application for the team. With just a few taps, they were educating about what exactly is in each product, why it's there and what it means for the body. And with just a few more taps, they were instantly processing orders from right there in the store.
Results: Not only did this tool give retailers further reason to believe in our products, but it empowered them to become Gatorade brand ambassadors for their own customers.
|Chief Creative Officer:||Debbi Vandeven|
|Group Creative Director:||Tony Snethen|
|Associate Creative Director:||Chad Green|
|Associate Creative Director:||Aaron Weidner|
|Senior Coywriter:||Joel Henning|
|Senior Copywriter:||Allison Pierce|