The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAATCHI & SAATCHI LA
IDEAS FOR GOOD

Share to Facebook  Share to Twitter  More...  More...

 

Outstanding Integrated Ad Campaign

For decades, Toyota has been championing its founding principle of building a better future for people by sharing its technologies with universities, hospitals and corporations outside of the automotive industry. For the Ideas for Good campaign, Toyota set out to share its innovations directly with consumers and challenge them to reimagine uses of those technologies that would improve the world.

Television spots, print ads and digital media introduced the program and invited consumers to the challenge site to share their ideas. There they learned about the five select technologies in a simple, human way, helping spur thousands of submissions.

Contributors:

Executive Creative Director: Mike McKay
Creagtive Director: Jason Nichols
Art Director: Mike Czako, Brian Morgan, James See, Jim Haas
Copywriter: JD Beebe, Jonathan Pelleg, Brian Chin, Bob Fremgen, David Littlejohn
Designer: Zach Richter
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Producer - Broadcast: Tina Gongsakdi
Executive Producer - Integrated: Melissa Eccles
Production Company: Smullger
Production Company: Royal + thisMoment

SAATCHI & SAATCHI LA

Location: USA