The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAATCHI & SAATCHI LA
NOG PONG

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Best Game Site Website

Instead of sending out another dull holiday card, we decided to spread interactive holiday cheer. Thus Nog Pong was born. An online, interactive game that combines the game of beer pong, an intelligent ball-tossing robot and a website chock-full of 2.0 goodies to create the Internetís most festive holiday party. For every ball sunk, we mad a donation to one of three deserving charities.

We teamed up with the mech-masters of Deeplocal to engineer a robot that could be controlled by anyone in the world to toss balls at cups of egg nog. Saatchi LA provided the in-house party and a rotating cast of noggers.

Contributors:

Executive Creative Director: Margaret Keene
Executive Creative Director: Chris Adams
Creative Director: John Payne
ACD/Art Director: Mike Czako, Brian Morgan
Art Director: Abe Cortes, David Hsia
Copywriter: Scott Reedy
Designer: Jeremy Little
Director of Integrated Production/Multimedia: Tanya LeSieur
Executive Producer: Keith Bellinger
Partner: Deeplocal

SAATCHI & SAATCHI LA

Location: USA