The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Online Video

The Prius Family is going from one to four cars. Our objective was to announce these new cars to our existing Prius fan base, as well as to a wider audience who up until now may not have thought the 3rd Gen was right for them.

We were also tasked with creating a TV spot that follows on from the much-loved Prius 3rd Gen spot, which portrayed an entire world made out of people.

This means suddenly people have more than one Prius to love and now there’s a Prius for everyone.

We brought this to life in a television spot by creating a large person made out of people. The ‘People Person’ exemplifies everyone, who’ve up until now, all loved the same Prius. The spot shows them discovering the new Prius Family, which causes them to split up and drive away their preferred cars.


Executive Creative Director: Margaret Keene
Executive Creative Director: Chris Adams
Executive Creative Director: Mike McKay
Creative Director: Ryan Jacobs, Jeff Church
ACD/Copywriter: Andy Kadin
ACD/Designer: Zach Richter
Copywriter: Kimberley Ragan
Art Director: Rebecca Johnson-Pond
Production Company: The Sweet Shop - Culver City, CA
Director: Mr. Hide


Location: USA