Outstanding Integrated Ad Campaign

Toyota’s NASCAR race teams have always attracted a passionate and loyal following. Toyota Racing Sponsafier gave fans the ability to create their own custom Camry cup car designs and get a chance to see it on the track at a real Toyota Racing event. Given Sponsafier’s runaway success, Toyota knew that the new race season needed to be much more than just a repeat performance.

For 2011, Sponsafier returned with a supercharged new sitel. New design tools gave fans even more ways to create their designs. A live feed of user achievements and tweets from Toyota drivers gave fans a real-time connection to the Toyota racing community. And the contest stakes were raised: the winning design would actually get to hang out with their favorite Toyota Racing driver for a day.

Contributors:

Executive Creative Director:	Margaret Keene,Chris Adams, Mike McKay
Creative Director:	Michael Tabtabi
ACD/Copywriter:	Eric Haugen
ACD/Art Director:	Kirk Williams
Art Director:	Daniel Shapiro
Copywriter:	Shannon Wilch
Director of Integrated Production/Multimedia::	Tanya LeSieur
Execuitve Interactive Producer:	Tina Gongsakdi
Interactive Producer:	Jenna Stepp
Production Company:	Resn

SAATCHI & SAATCHI LA

Location: USA