The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SAATCHI & SAATCHI LA
OCEAN ARMOR, FOR SURFRIDER

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Outstanding Website

The marine life nonprofit Surfrider Foundation commissioned OceanArmor; life-sized sculptures of sea animals (a bottlenose dolphin, sea otter, clownfish and red-crowned crane) clad in suits of armor. The message is to highlight that these animals 'can't protect themselves' due to events such as oil spills and destruction of their natural habitat.

The sculptures will tour galleries and will be promoted via a print, poster and online campaign.

Contributors:

Executive Creative Director: Margaret Keene, Chris Adams, Mike McKay
ACD/Copywriter: Ray Hwang
ACD/Art Director: Juan Bobillo
Art Director: Erek Vinluan, Joshua Gilman
web Designer: Joel Franke
Director of Integrated Production/Multimedia: Tanya LeSieur
Exec. Interactive Producer: Melissa Eccles
Sr. Interactive Producer: Matthew Kinney
Integrated Producer: Gil DeCuir, Jamye Graham, Jen Vogtmann
Production Company: Stopp LA

SAATCHI & SAATCHI LA

Location: USA