The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

VML
CLUB CARLSON MOBILE APPLICATION

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Best Hotel And Lodging Mobile Application

To help introduce its more robust and newly branded loyalty program to the public, Carlson Hotels wanted a smart phone application that was top of the line. The result is an app for iPhone and Android devices that allows users to learn about and sign up for a Club Carlson membership, search for a hotel from all of the Carlson properties worldwide, book a reservation, and explore a specific area via a Google map with key points of interest.

Contributors:

Chief Creative Officer: Debbi Vandeven
Executive Creative Officer: Linda Bumgarner
Group Creative Director: Eric Looney
Art Director: Jenna Paige
Copywriter: Nick Davis
Senior Motion Graphics Designer: CarsonCatlin

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Location: USA