The Web Marketing Association is proud to present this 2012 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Website

Bear Naked granola is natural energy for naturally playful types.

To keep the playful spirit of the brand going all winter long, Bear Naked remade into an immersive long-scrolling playground.

An illustrated mountain scene, complete with skiers, boarders, bears and other life forms, comes alive online as visitors keep scrolling.

Visitors can click around and discover hidden messages, send a friend a "Wintervention," interact with product, share sage advice via video content, and ultimately get rewarded for their engagement.

Visitors also liked the brand in order to view a product test run a Bear Naked employee outrunning a "Snowball Gauntlet." Within two weeks of launch, the goal of 10,000 new likes was met. Three weeks after launch, an additional 10,000 likes had been counted.

The takeaway: Bear Naked is the official fuel of winter fun. Through virtual winter play, the site enmeshed users and newcomers with the brand.


Chief Creative Officer: Debbi Vandeven
Group Creative Director: Robb Smigielski
Associate Art Director: Andy McLeod
Senior Copywriter: Jane Waske
Technical Director: Jason Schlosser
Producer: Jason Calloway


Location: USA