FEDERAL STUDENT AID
Tasked with making Federal Student Aid relatable to high school and college students, parents, guidance counselors, and government employees, Campbell Ewald created a new brand identity for the organization. Federal Student Aid provides more than $150 billion in grants, loans, and work study jobs to millions of students, making the organization the Proud Sponsor of the American Mind.
Key to the campaign is StudentAid.gov, a site that makes it easier for students, parents, and borrowers to find information about federal student aid. The site answers common questions about federal student aid, from preparing for college to repayment of student loans. Campbell Ewald consolidated four existing websites into StudentAid.gov, developed the design and user experience for the site, and assisted with creating content.
|Chief Creative Office:||Mark Simon|
|Group Director:||Mark Bellissimo|
|Account:||Todd Carter, Ben Wright|
|Strategy & Planning:||Laura Dennison, Chris Moritz, Lori Bates|
|User Experience Architect:||Jinita Shah|
|Creative Operations Mgr & Project Mgr:||Nicole Salerno & Lynn Stark|
|Creative Director & Associate Creative Director:||Iain Lanivich & Eric Bookout|
|Art Directors & Copy Writer:||Donna McGuire, Mary Broedell, Bret Hawpe, Steve Klir & Paul Perzyk|
|Client Technology:||Michael Pietersen, Jack Jesky, Erik Woods|
|Social Media:||Helena Dobbins, Lisa Eberhardt|