Outstanding Website

Maybelline New York wanted to extend their brand experience and product offerings to their on-the-go customers, who are growing in numbers, by making the Maybelline brand present and available anywhere, anytime. The newly launched site is the first phase of a two-phase project and represents Maybelline’s first foray into mobile. The delivery includes product browse, product lessons and how-to videos. The visual brand was persistent and consistent with their website, and provided a top-notch mobile presence, not just an out of the box mobile experience. With development and implementation on the Netbiscuits platform, the site promotes the latest in technology on all smart phones (Android and iOS) and majority of mobile phones.

Key Goals and Highlights of the Project:
• The mobile experience is a further extension of the current web experience and strategically provides a subset of the web content that is most be relevant on-the-go: product information and lessons/how-to videos.
• Ability to offer the same level of product assortment to the customer, either by shopping through a specific brand or by browsing the product categories.
• Elevate more of the on-the-go functionality of mobile and make it easier to quickly search for products.
• Leveraged the existing UX and Visual system of the main website to minimize effort and provide a consistent experience for the customer in both channels.

Contributors:

Worldwide Chief Creative Officer:	Gaston Legorburu
Associate Creative Director:	Christina White
Strategy:	Jaspreet Singh
Designer:	Michelle Alvarez
Art Director:	Neal Bessen
Account Director:	Caren Brody
Project Manager:	Ted Boezaart
Technical Director:	Michael Ayers
Information Architect:	Ji Young Lee

SAPIENT

Location: USA