The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

TBWA\TEQUILA\JOHANNESBURG
A LIL' SOMETHING SOMETHING

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Outstanding Integrated Ad Campaign

South Africa’s favourite launched their new ‘Something Something’ campaign. ‘Something Something’ was all about turning an ordinary occasion into something extraordinary with a Crosse and Blackwell product. They wanted to add their first something something to the digital space to launch their new mayo range and introduce the new Crosse and Blackwell corporate website to consumers.

Contributors:

Kabelo Moshapalo: Executive Creative Director
Jonathan Merry: Creative Director / Designer
Jacquie Evans: Copywriter
Elaine Bibbey: Designer
Dani Morley: Account Director
the NXT thing now: Development
Werner Puchert: Digital Strategy Director

TBWA \ TEQUILA

Location: South Africa