The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
TBWA\TEQUILA\JOHANNESBURG
AFRICAN FANTASY LEAGUE
Outstanding Integrated Ad Campaign
For the 2013 AFCON event in South Africa, Standard Bank partnered with Ultimate Dream Teams to create an AFCON Fantasy league. This league allows users to become the manager of their own virtual AFCON team. We needed to get South Africans aware of the league, registered and playing.
Contributors:
| Kabelo Moshapalo: | Executive Creative Director |
| Neil Coetzer: | Designer / Developer |
| Ultimate Dream Teams: | Website Development |
| Werner Puchert: | Strategy |
| Jacquie Evans: | Copywriter |
| Phillip Britz: | Account Director |
TBWA \ TEQUILA
Location: South Africa