The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


AAMI 'APPLAUSE'

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Best Insurance Social Media Campaign

Leading Australian insurance company AAMI tapped DT for an interactive campaign to launch AAMIs new page on Facebook.

The plan: give Facebook users the opportunity to be digitally inserted into an AAMI TV commercial. An Australian first, the idea not only integrates broadcast and social media, it integrates perfectly into AAMIs latest Safe Driver Rewards campaign.

The campaign handily achieved its objective of generating traffic and conversation about AAMI into the social media discourse, and creating a proliferation of brand-related content across Facebook.

The campaign brought AAMI to Facebook and Facebook to TV. The result? Facebook liked it.

The vital statistics of the campaign are as follows:
661 entrants
141,247 users seeing content from friends who interacted from the page
1244 shared messages
4010 stories about AAMI created on peoples news feeds
13,119 Facebook app page views.

Contributors:

Technologist : Tim Devine
Strategist: Athan Didaskalou
Designer: Hamish O'Neill
Tech Lead: Luciano Di Leonardo
Senior Producer: Jess Astor
Interactive: Josh Le Good

DT

Location: Australia