Outstanding Website

As a leader in mobile broadband and emerging 4G capabilities and the best wireless coverage of any U.S. carrier, AT&T understands the benefit and importance of mobile communication. It’s with this focus that AT&T decided to rethink and re-launch our mobile careers portal for candidates.

AT&T researched both our mobile and desktop portals most trafficked pages, time spent on pages, and applicant behavior based on the content they were viewing. We also took best practices from consumer mobile pages and undertook a complete redesign offering less copy heavy pages and a better user interface. The user interface was especially important as traffic to our mobile platform accounted for nearly 15% of our annual visitors. The goal of the project was to offer a redesigned mobile site that showcased the culture of innovation and breadth of opportunities available in a career at AT&T while highlighting the mobile jobs search and application capabilities.

We added several new pages based on research on our desktop version. This created a parallel site for mobile job seekers and leveraged our best in class desktop experience to help candidates find the information they need as well as experience our culture through videos and other enhancements.

We compared the results from March-Aug of 2011 vs. 2012:
• 17% increase in overall visits and a 20% increase in unique visitors
• 60 % increase in overall page views
• 196% increase in Applications credited to Mobile
• 285% increase in Hires credited to Mobile
• 45% increase in Talent Network Opt-ins

Contributors:

Creative Director:	Craig Knutson
Staffing Director, Talent Attraction & Operations:	Jennifer Terry
Digital Strategist:	Chris Citero
Sr. Writer:	Jessica Quinby
Writer:	Whitney King
Art Director:	Diona Kaiser
Client Development:	Dustin Naughton
Associate Director of Staffing - Talent Attraction :	Carrie Corbin

TMP WORLDWIDE

Location: United States

About the Agency:

We’re the global talent technology leader intelligently solving the most critical challenges for employers and delivering results that strengthen their organizations. Our unified platform, augmented by rich data and deep industry expertise, is revolutionizing how employers attract and hire the talent they need through connected intelligence.