Best Health Care Interactive Application

Thinking About Insulin is a microsite designed for people with type 2 diabetes who want to learn more about their disease and viable treatment options for it. The microsite is an interactive resource that: helps this population manage the psychological and emotional impact of the disease, educates them about diabetes and insulin, helps them build health routines and goals, teaches them how to improve their doctor's visits, and assists them in overcoming anxiety about starting insulin. All eight activities were designed to be fully interactive and are based on the latest in health psychology research and cognitive behavioral therapy (CBT) techniques.

Contributors:

CEO:	Matthew Hall
Head of Solution Development:	Thom Doyle
Account Director:	Elizabeth Seigler
Health Psychologist:	Alicia McAuliffe-Fogarty
Producer:	David Kates
Lead Designer:	Tim Duffy
Designer:	Kai Siang Toh
Designer:	Meena Mehta
Writer:	Anna Musselman

HUMAN CARE SYSTEMS

Location: USA

About the Agency:

Human Care Systems is the leading provider of support services for life sciences companies. Integrated, multi-channel programs combine behavior science with patient experience design to engage and support patients through awareness, diagnosis, initiation and adherence. Human Care Systems programs improve patient quality of life and outcomes.