The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ROCKFISH AND BANFIELD PET HOSPITAL


BANFIELD STATE OF PET HEALTH WEBSITE

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Best Healthcare Provider Website

Banfield Pet Hospital, the largest general veterinary practice in the world, turned to Rockfish to create a digital experience that transformed the annual State of Pet Health report into an engaging, interactive experience. The detailed report contains information culled from a database of pet health pulled from over 800 hospitals in 43 states.

Rockfish created a custom experience to help pet owners dive into the report through the help of videos and chapter-like breakdowns of the State of Pet Health Report information. Users can view the report in video mode or take a deeper dive into trends affecting dogs and cats across the United States.

The end result is an engaging experience that guides users to the information and news they need to keep their pets healthy.

Contributors:

Creative Director: David Morley
Associate Creative Director: Claire Tiffey
Art Director: Ben Lipsett
Video Producer: Nick Pitcavage
Video Editor: Joe Childress
Front End Developer: Michael Gilbert
Project Manager: Birgit Rauschuber
Account Director: Bryan Radtke
Account Manager: Drew Overbeck
Production Company: Liberal Media Films

ROCKFISH

Website: rockfishdigital.com

Location: US

About the Agency:

Rockfish is a full-service digital innovation partner that drives business for some of the world’s largest brands. We build groundbreaking digital solutions through expert integration of strategy, creative and technology.