The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
Best Computer: Software Email Message Campaign, Best Mobile Email Message Campaign, Best Telecommunication Email Message Campaign
Talk, tap, touch, type—Skype lets you keep in touch pretty much however YOU like, on the platform and device of your choosing. But the way Skype itself had been connecting with new customers? Efficient, but decidedly one-size-fits-all. So our mission was pretty clear: Evolve Skype’s crucial onboarding program to be just as personal as their new branding. Oh, and have it work seamlessly—on mobile or desktop—in over 170 countries. Just like Skype.
Case study: http://di-creative.com/project/skype/
Contributors:
| Global Creative Director: | Christine Cucuzza |
| Creative Director: | Rich Patterson |
| Art Director: | Justin Hale |
| Art Director: | Kris Geist |
| Copywriter: | Joe Cross |
ACXIOM
Location: USA