The Web Marketing Association is proud to present this 2014 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

NATUROPATHICA HOLISTIC HEALTH


NATUROPATHICA WELCOME SERIES EMAIL CAMPAIGN

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Best Fashion Or Beauty Email Message Campaign

http://enews.naturopathica.com/q/cWDX0vX6uIcjRvMSmWZUW1jXYW7F16FmdNpVrzo7tNGBeJyQDvobMY3f1
http://enews.naturopathica.com/q/XXWcmmPYyyqVfOD3e9xK15CT9vbRvYRAIt9S64ibJtA0a9wQtmU5rThqn
http://enews.naturopathica.com/q/_LQBqWnVx7pnVzEjT_kd87tBuM7eQVeQxaXjjAb7caq0fu-QVWD6O-usR

To introduce new users to the Naturopathica brand, Naturopathica launched a Welcome Series of emails. With gorgeous, branded photography that set the tone for the Naturopathica experience, this email series offered a special offer, insight into the brand founder & CEO, and highlighted the products that make Naturopathica the spa industry’s best-kept secret. Triggered at signup through a modal window, an automated engine released this branded sequence of emails.

The Welcome Series has a +48% open rate, +10% click rate and +24% conversion rate – the highest engagement results from an email campaign. Since launch, sales from the Welcome Series alone lifted total e-commerce sales +6%, and lifted total web traffic +12%. New customer sales have lifted +107% year over year.

Contributors:

Sarah Falcon: Director, Direct Marketing & Sales
Suzie Morgan: Marketing Associate, Digital Content & Creative
Eon Kim: Creative Director

NATUROPATHICA

Website: https://www.naturopathica.com/

Location: United States