Best Other Email Message Campaign

Gamers' Ball

Sony Rewards wanted to reach out and engage new members who came on board through PlayStation so we created a dynamic, multipart welcome stream that was customized and targeted to these individuals.

We amped the gaming vibe through design and copy, then personalized Sony Rewards messaging and benefits to speak to, and connect with, gamers through responsive coding, copy and design. Score!

Contributors:

Global Creative Director:	Christine Cucuzza
Creative Director :	Rich Patterson
Associate Creative Director:	Kris Geist
Managing Copywriter:	Joe Cross
Account Manager:	Sara Moore

ACXIOM CORPORATION

Location: United States