Best Events Mobile Application

Music is one of the most effective ways of reaching young people Music festivals are used by youth brands as an intermediate to amplify this effect even more. However, in young people’s opinion, branded festivals with similar concepts did not differ much from concerts. Therefore, they did not contribute much to brand loyalty. The same problem existed for GNCFEST, which was being organized by gnçtrkcll for the last 8 years in various cities

The upcoming GNCFEST in which world-famous stars were going to take stage, had to be differentiated from other branded festivals and turned into an event that would add to brand loyalty.

So, we created Turkey interactive festival experience that let young people become a part of the festival and actually had a chance to direct it by using gnçtrkcll app. Their mobile phones were integrated into the festival and they turned into interactive remote controllers

Contributors:

Manager Partner:	Burak Günsev
Manager Partner:	Burçak Günsev
Leading Account Manager:	Serkan İkiz
Copywriter:	Ogulcan Ture
Creative Director:	Enis Baruh
Creative Head:	Mert Taner
Turkcell Product Manager:	Merve Erdinc Sener
Turkcell Advertising Manager:	Bahar Ucanlar
Turkcell Marketing Manager:	Meltem Sahin

WANDA DIGITAL

Location: Türkiye