The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

NATUROPATHICA


NATUROPATHICA SOCIAL PROOF EMAIL CAMPAIGN

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Best Fashion Or Beauty Email Message Campaign

Leveraging compelling customer testimonies, Naturopathica launched a Social Proof Email Campaign. The emails featured user-submitted photos and reviews collected from customer surveys, customer service and social media that featured authentic customer testimonials. With the goals of driving engagement and conversions, the campaign was a success story with opens rates 6.27% higher than average, read rates 10.45% higher than average, a click through rate 22.55% higher than average, and an AOV 18.4% higher than average.

Contributors:

Director of Marketing and Communications: Sarah Falcon
Digital Content Manager: Suzie Morgan
Creative Director: Eon Kim

NATUROPATHICA

Website: https://www.naturopathica.com/

Location: United States