The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

A2Z, INC. AND IAEE


A2Z'S AUDIENCE ENGAGEMENT CAMPAIGN FOR IAEE'S EXPO! EXPO! 2015

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Best Events Email Message Campaign

On behalf of the show organizers of Expo! Expo! 2015, a2z served a series of educational and promotional emails to attendees and exhibitors. These emails provided quick tips, timely reminders and helpful links to the participants, helping them to maximize their planning and networking experience. The campaign was crucial in delivering high engagement and utilization of the a2z-powered exhibition website by the audience.

Contributors:

Vice President, Exhibitions & Events, IAEE: Scott Craighead
CEO & President, a2z, Inc.: Rajiv Jain
Sr. Director of Digital Marketing: Nishita Jain
Digital Marketing Coordinator: Juli Cummins

A2Z, INC.

Location: USA