The Web Marketing Association is proud to present this 2016 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

THE M FACTOR


MAD MAX: FURY ROAD

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Outstanding Rich Media Online Campaign

We created a high-energy, online campaign for the Home Ent. release of Mad Max Fury Road. Our IMDB Takeover with auto-expanding 300x250 showcases a climatic move from Nux as he drives right out of the banner! Our auto-expanding rich media unit showcases Coma, The Doof Warrior on auto-expand, then on user-click we expand into panels designed to be inside each a vehicle with the main characters.

Contributors:

Executive Creative Director: Melodie Smith
Motion Graphics: Timothy Adam
Art Director: Zach Smith
Designer: Stephanie Smith
VP Creative, Warner Bros.: Jennifer Jones
Creative Manager: Jason Medley

THE M FACTOR CREATIVE

Location: USA