Bannister Moving & Storage is a Phoenix-based moving company that helps families transition to new homes all over the country. With an extensive system of moving tips, the family-focused company is about helping families stay informed while providing a necessary service. Immediately upon landing on the site, users can understand exactly who Bannister is and what they do. Their site features bright and cartoony imagery to play up their brand—a family-friendly, fun, and trustworthy group of professionals. The homepage and subpages are geared toward keeping users informed, balancing sales optimization and CTAs with genuinely useful infographics and bullet points. Each element, from the layout to the typeface to the simple estimate forms, give users an easy way to get the information they need quickly, while inviting them to stick around for as long as they want. All in all, the site beautifully ties together the immediacy of high-intent users with the low-pressure marketing that users need at the top of the funnel.
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