Olive Garden connected with consumers by tapping into the energy moment surrounding the New Year, a time when many diners commit to resolutions to eat healthier foods. Subscribers were invited to discover Italy’s lighter side with Olive Garden’s Tastes of the Mediterranean menu items - each under 600 calories.
The email directed subscribers to content that brings the menu to life, allowing users to learn more about the fresh and vibrant ingredients from Italy’s coast that make up the brand’s lighter-fare offering. The creative featured a mouth-watering GIF displaying multiple dishes. In addition, clean background-colored modules make headlines pop to seamlessly promote lunch and takeout menu items. Finally, the email included sticky content with a charming bit of trivia about the history of New Year’s resolutions.
This campaign hit program goals with a unique open rate that was 55% higher than the industry average and a unique click to open rate that was in line with the industry average.
|Associate Brand Manager, Olive Garden:||Jenny Wilson|
|Manager, CRM, Olive Garden:||Lauren Wilkinson|
|CRM Data Strategist, Olive Garden:||Elena Strouthopoulos|
|CRM Campaign Specialist, Olive Garden:||Jennifer Sifrit|
|SVP Creative, Yes Marketing:||Matt Caldwell|
|Creative Director, Yes Marketing:||Katherine Jankovic|
|Email Manager, Yes Marketing:||Dina Touchon|
|Account Director, Yes Marketing:||Diana Strandberg|
|Account Manager, Yes Marketing:||Nathan Sinnamon|
|Account Manager, Yes Marketing:||Kailtin Seger|
Location: United States