Best Information Services Email Message Campaign

In order to reengage Sun customers in the Asia Pacific region, Sun wanted to gather up-to-date profile information and send them more personalized, relevant content. We designed an interactive experience to encourage customers to update their profiles, including a landing page that was entirely unique to each customer and his interests, driving home the personalization message Sun wished to communicate. The Sun Asian Pacific Re-Engagement Campaign had the following goals: •Reactivating dormant subscribers in Asia South to reengage with emails from Sun •Identify disengaged subscribers in order to: - Allow them to re-classify themselves based on their interests/needs - Communicate with them on a less frequent basis with more relevant content • Lay the groundwork for rolling this program out in longer terms so that it requires less manual effort to maintain

Contributors:

Copywriter:	Kimberly Brizzolara
Art Director, Flash Developer:	Mark French
Executive Creative Director:	Alex Hendler
Flash Developer:	Auryn Zimmer
Sr. Account Manager:	Kristine Dillon
Account Director:	Maurice Brunt

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Location: USA