The Web Marketing Association is proud to present this 2008 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

ROKKAN


COCA-COLA ENVIGA

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Best Beverage Ads The Client Did Not Pick

ROKKAN worked with agency partner Anomaly to provide strategy, creative and technology to create a highly scalable website that could grow with updated content over time while providing an experience that evolves and builds the Enviga brand. Sections of the site dedicated to the science behind Enviga shift to a whiter template in a format more consistent with a medical website. Sections of the site dedicated to the brand shift to a greener template with added interactivity and functionality. Additionally, search friendly features were created such as the search assistant that answers users questions and a tag cloud that shows users other topics relevant to the current topic. Ultimately, the site offers a proportionate blend of information and fun.

Contributors:

Creative Director: John Noe
Designer: Dina Castro
Information Architect: Annie Wong
Project Manager: Nicole Rannou

ROKKAN

Location: USA