The Web Marketing Association is proud to present this 2009 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

SERACARE LIFE SCIENCES


SERACARE WARFARIN SENSITIVITY EMAIL

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Best Biotechnology Email Message

SeraCare launched a new line of genetic controls with this eBlast announcement. The goal was to reach out to lab managers, directors, and supervisors to introduce the new line of ACCURUN products. The email received record open rates.

Contributors:

Director, Marketing: Orna Bresler
Developer, PII: Gary Schueler
Art Director, PII: Kate Cahill

PHARMA INTERNATIONAL, INC.

Location: US