Best Computer: Hardware Email Message Campaign

It’s relatively easy to get consumers to sign up for an opt in newsletter. Not so easy is converting those leads directly into sales. Through a series of eblasts to this core audience, we took what was already a planted seed and made it flourish. A simplistic but effective holiday look coupled with solid offers and eye catching subject lines helped this email campaign produce some of our highest ever click through and open rates and in turn, an increased sales rate in the double digits.

Contributors:

Graphic Designer:	Kasandra Marriott
Copywriter:	Joshua Covington

VELOCITY MICRO, INC.

Location: USA