Best Game Site Social Media Campaign

Ultimate Fan (http://www.facebook.com/ultimatefan), spearheaded by the New York Jets and created in conjunction with game developer Arkadium (http://www.arkadium.com), is the first revenue generating Facebook application to be backed by a NFL team. Not a football simulator or a fantasy league game, at its core Ultimate Fan lets fans be fans by doing online what they would normally do at home and in stadiums. From rooting for their favorite team, to predicting game scores, to holding a virtual tailgate with fans all over the U.S., there is a component of the game for everyone, no matter what team people are cheering on.

Contributors:

LARKIN/VOLPATT COMMUNICATIONS

Location: USA