The Web Marketing Association is proud to present this 2011 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PALM + HAVAS CHICAGO


ELFMAS TOWN

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Best Retail Social Media Campaign

The OfficeMax target audience is women, ages 25-54. For this audience, gaming is the second biggest reason they visit Facebook. The goal was to create a facebook holiday-themed gaming hub as a fun way for the target to engage with the OfficeMax brand and encourage them to "like" the brand.

Contributors:

Chief Creative Officer: Wililam Mericle
Creative Director: Michael Shirley
Associate Creative Director: Matt Dimmer
Art Director: Chris Ebel, Jason Tisser
Senior Copywriter: Brandan Jenkins
Copywriter: Regan Kline
Executive Producer: Patricia Jones
Audio Engineer: Mike McDonald
Group Account Director: Chris Tussing
Account Director: Gretchen Hentemann

EURO RSCG CHICAGO

Location: USA