Best Retail Social Media Campaign

repepper works with Kirkland’s, a leading specialty retailer of home decor in the United States which operating approximately 300 stores in 30 states, to maximize its social media efforts. After creating various e-mail marketing, Facebook, and online community campaigns, Kirkland’s sought to encourage further interaction with the fast-growing social sharing site, Pinterest.

After working with Kirkland’s on many social media campaigns, it was evident that existing customers like sharing tips and pictures of home decor. It was also evident that Pinterest is widely used among women from 25-44 years old. From this, The Pinning Parlor, a microsite full of inspiration, DIY tips, and pinnable images, was created (mykirklands.com/pinningparlor). The site is not only geared toward engaging with current customers, but also reaching avid “pinners” throughout the Pinterest world and drawing them to the Kirkland’s brand.

Instead of focusing on simply having a Pinterest presence, like many other retailers, redpepper decided to take things a bit further by turning this new phenomenon into a valuable tool to reach new audiences and provide measurable results. In this campaign, redpepper integrated: a Pinterest promotion, social media strategy, website design, website development, logo development, e-mail marketing and custom photography.

Contributors:

Creative Whirlwind:	Katie Bean Desouza
InterWired Wizard:	Matt Reed
Designer of Details :	Rachael Schendel
Globetrotting Account Executive:	Jaclyn Albright

WRITE2MARKET

Location: United States

About the Agency:

Ad agency by day, invention lab by night, redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the 5000 fastest growing companies in the country by Inc. Magazine for five years running. Partners Tim McMullen and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper’s creative work has been recognized with more than three dozen national and regional industry awards. The agency has also received global coverage for their marketing innovation in a variety of outlets from CNN to TechCrunch & Slate.