DRUM Agency developed this email as part of AT&T's holiday offers campaign. The goal was to drive traffic to the client's Deals page and create conversions for wireless service, DIRECTV satellite service, bundled deals and/or the purchase of accessories. DRUM employed two proven conversion drivers (animation and a mystery offer) to boost traffic to AT&T's site.
|Art Director:||Leslie LeCroy|
|Associate Creative Director:||John Witte|
|Senior Copywriter:||Zoe Courtman|
|Account Executive:||Jessica Flake|
|Todd Chambers:||VP, Group Creative Director|
About the Agency: