Please edit the fields necessary and click "Update" to save. Click here to Cancel.
* fields in BOLD are required.
Audience and goal of advertisement / campaign (please limit to 250 words or less) In support of an ongoing Smart Cash Credit Card campaign created to drive traffic for new card applications, MBNA launched a set of static, rich media, expandable and smart/interactive ad campaigns. In addition to these campaigns, MBNA also ran several large media buys (through Yahoo!) specifically to push traffic heavily over several single-day campaigns – all with creative support and development by BlueRush. These campaigns focused on full-page takeovers of Yahoo!’s login page and homepage for prime real estate traffic; including full layouts, gutter designs, animated and interactive Rich Media ad units. BlueRush created high-impact, integrated and brand-consistent messages to deliver on the client’s intentions for this campaign.
Entry Recognition In the event that this entry wins an IAC Award, please recognize the following company/individual on the award certificate and the winners database (limit 55 characters):
Please provide the names of individuals who you would like to recognize on the winner's page if this entry wins an award.
LinkedIn:
Facebook:
Instagram:
Twitter (X):
The company/agency bio and logo can be added to your winners page by adding/editing the information in your Nominator Account's nominator's info section.
Should you experience any problems submitting this form, please contact us by e-mail.