The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.

PIXO PUNCH LIMITED
BOSSINI ONLINE SHOP REVAMP, FRESH NEW EXPERIENCE

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Outstanding Website

Goal:
Nowadays, fast fashion brands are in a keen competition not only in their offline market but also in the online landscape. Digital marketing agency PixoPunch was appointed to implement the website revamp for bossini online shop and there you go: a brand new online shop for bossini has been launched to bring you a fresh experience! The newly launched website aimed at providing a convenient and user-friendly platform for users to choose the most suitable fashion.
A Brand New Image with Breezy Feelings
When customers click in the brand new bossini online shop, they will immediately feel sunny and comfortable. The grass green background with colorful images is eye-catchy but harmonious, drawing the existing or potential customers’ interest in further exploring. Also, the promotion banners are placed apparently in order to catch every browser’s eyes, and to create clicks and views. There’s a hide able side bar which clients can put all their highlights offer or promotion, browsers can check it out easily throughout the website.

User-friendly Navigation & Relaxed Online Experience
Instead of flash-based, the new site is developed by HTML5, which makes it SEO-friendly and fully compatible with mobile devices. The Website is now able to include tablet and mobile users to enjoy the new browsing experience, which helps to increase the site traffic. Browsers can easily find what they need and also further discover the items they might want on bossini online shop. The online shop also engages with the customers on social media such as facebook and youtube by placing the logos at the bottom of website. The entire shopping experience is smooth and user-friendly while it also brings a lot of fun.

For more details, please refer to http://www.digitalcampaignasia.com/pixopunch/bossini.html . thanks.

Contributors:

Project Director: Ben Woo
Digital Creative Director: Alvin Li
Project Management: Emile Cheung, Sue Wong
Digital Creative: Matthew Yuen, Shirley Wong, Pat Lau, Andy Cheng
HTML Developmen: Wyman Kong, Karnix Ip, Herbert Ho
Programming: William Yip

PIXO PUNCH LIMITED

Location: Hong Kong