The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.
MANULIFE INSURANCE
MANULIFE FINANCIAL - INSURERIGHT VIDEO
Outstanding Online Video
The production of the InsureRight website intro video was undertaken to increase site usage, including use of the InsureRight calculator and the Quick Quote tool. The video is non-threatening in tone, which is key to keeping site visitors engaged.
Since the site launch in June, 2012, it has had over 35,000 users, while more of those visiting the site have taken advantage of the full slate of tools and calculators it offers. Also of note is the large number of mobile users at 16%.
Contributors:
BLUERUSH
Location: Canada