Outstanding Online Ad

Morningstar Farms’ line of veggie burgers has a loyal following among its customers, but the biggest hurdle the brand faces is getting people to try it for the first time. Aimed at adult women who are interested in healthier eating options, this unit introduces the world’s first “Burger Back Guarantee.” The brand is so confident you’ll love your first Morningstar Farms burger, that if you don’t, we’ll buy you a “regular” burger (awarded in the form of a $4.99 check.) With real quotes pulled from customers who posted reviews on Twitter, the ad communicates that trying Morningstar Farms is a no-lose proposition.

Contributors:

BIGGS|GILMORE

Location: USA