KRAVE - CRATE
The teens in our Krave demographic are chocolate lovers who live in the ‘Now’ and want to devour all that life has to offer. Our goal was to build excitement for our totally different breed of chocolate cereal and delight teens during their summer “movie-centric” months with the wiles of our charming Chocovore character, whose mission is to trick and trap (and eat) its chocolate prey. This rich page-takeover unit used a movie-themed scenario (Robin Hood) to dramatically demonstrate the lengths a true chocolate lover will go to in order to satisfy his/her/its chocolate cravings.
NOTE: Because this was a custom takeover unit, we no longer have a working live link, so for judging purposes, we have submitted a movie file that shows the action of the OLM unit as it appeared when it was live.