Outstanding Website

Note: Cottonelle.com was developed as a responsive-design site, meaning that it provides an optimal viewing experience across all devices: mobile, desktop,tablet, etc.

The recently redesigned Cottonelle.com offers our target audience (women, age 35+) the best of the digital world – consumer promotions, curated content, social engagement and e-commerce. Our tone and engaging content also seeks to make the topics of toilet paper and other bathroom etiquette less taboo and more fun.

Front and center is our homepage carousel, which introduces our consumer to our “Name It” campaign. In addition there are links that drive consumers to buy now and sign up so that we can stay in touch with them. Below the carousel, lives our curated content, which is updated monthly. From Tweets and Facebook wall posts to videos and interesting articles, we offer consumers one touch-point for all things Cottonelle® and toilet etiquette, giving them a meaningful reason to engage with the brand and come back to the site regularly.

Contributors:

BIGGS|GILMORE

Location: USA