How do you get tweens (ages 10-12) excited about sports in an online medium? The answer can be found on FrostedFlakes.com in fun, engaging activities geared toward helping tweens “show their stripes.” The site features tips and tricks on how to improve their game as well as fun things to do in the backyard with friends. Caption contests and sport mash-up challenges round out the list of action-inspiring activities. If tweens are ever lacking motivation they can find examples of how other tweens from across the country show their stripes in all sorts of sports and activities. Throw in an interactive cereal piece emphasizing the food’s role in an active tween’s life and you’ve got a gr-r-reat experience that will engage the audience in ways they’ll never expect.