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iac award logoTHE WEB MARKETING ASSOCIATION IS PROUD TO PRESENT THIS
2013 INTERNET ADVERTISING COMPETITION AWARD FOR
OUTSTANDING ACHIEVEMENT IN INTERNET ADVERTISING

 

image of POSSIBLE Wins 2013 Best Consumer Goods Mobile Application Internet Advertising Award for Folgers Wakin Up App

To: POSSIBLE

For: Folgers Wakin Up App

Award: Best Consumer Goods Mobile Application

About the Entry

IAC Crystal Trophy

During the 2012 Holiday Season, Folgers engaged a new, somewhat younger audience through an innovative mobile application that continued the rich Folgers tradition of helping connect people during the holidays. Through facial detection and augmented reality, a consumer could transform into the holiday greeting she couldn’t be there in person to express. Thousands of people transformed themselves into Santa Claus, Rudolph and more—sharing Folgers-branded holiday greetings over Facebook, Twitter, Email and even SMS.

Download the App:

iPhone: https://itunes.apple.com/us/app/folgers-wakin-up/id576041489?ls=1&mt=8

Android: https://play.google.com/store/apps/details?id=com.totalimmersion.folgers&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS50b3RhbGltbWVyc2lvbi5mb2xnZXJzIl0.

Award Credits

Contributors:

Chief Creative Officer: Lucas Peon
Creative Director: Nick Schultz
Assoc. Creative Director: Brad Mahler
Management Supervisor: Amie Rasmussen
Sr. Producer: Jen Reinke
Copy Director: Jen Dombrowski
Copywriter: Chris Pederson
Strategic Planner: Betsy Leonidas
VP, Client Partnership: Lisa David
Systems Analyst : Lee Shoenwetter

POSSBLE

Location: United States