The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


Share to Facebook  Share to Twitter  More...  More...


Outstanding Online Ad

Aimed at teens, this unit was used to generate awareness for Kellogg’s Pop-Tarts’ new Crazy Good campaign. To introduce new characters and encourage breakfast eating, we put our own Crazy Good twist on a usual morning routine: hitting the snooze button. Using a Pop-Tart to represent teens and a toaster for a bed, we were able to show the Crazy Good message in a way that was relatable to our audience.



Location: USA