Outstanding Online Ad

Aimed at teens, this unit was used to generate awareness for Kellogg’s Pop-Tarts’ new Crazy Good campaign. To introduce new characters and encourage breakfast eating, we put our own Crazy Good twist on a usual morning routine: hitting the snooze button. Using a Pop-Tart to represent teens and a toaster for a bed, we were able to show the Crazy Good message in a way that was relatable to our audience.

Contributors:

BIGGS|GILMORE

Location: USA