The Web Marketing Association is proud to present this 2013 Internet Advertising Competition Award for
Outstanding Achievement in Internet Advertising.


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Outstanding Social Media Campaign

The teens in our Krave demographic are chocolate lovers who live in the ‘Now’ and want to devour all that life has to offer. Our goal with the Movie Maker app was to build awareness and excitement for this “new breed of chocolate cereal” with teens during the summer “movie-centric” months. Users can make their own Chocovore movie (A Chocovore is a character seen on TV commercials whose mission is to trick, trap, and eat its chocolate prey) by picking a theme, a trick and a trap. Then they can create a title and add some mood music. The fun mini movies that result can easily be shared with friends on Facebook, encouraging them to visit and make their own blockbuster.

NOTE: you must “like” the Krave Facebook page first to use the movie maker app.



Location: USA