VML
HIGHER M-PACT
The Kansas City-based not-for-profit organization Higher M-Pact needed a new website to tell its story to the world and show how it transforms high-risk urban youth, the kids that society thinks are a hopeless cause, into the leaders of tomorrow. We brought the story to life through a unique home page that scrolls up instead of down, symbolizing how Higher M‑Pact raises hope for the youth. An intimate and emotional video showcases the kids’ powerful stories of transformation in their own words while the page mirrors their journey from dark to light as the user moves upward. The rest of the site tells the Higher M‑Pact story in greater detail while keeping the youth at the forefront to show the difference that Higher M‑Pact made in their lives. The new site gave the Higher M‑Pact organization an interactive and moving way to share its story with the world. Plus, the site and the built-in donation capabilities proved to be highly effective tools to increase fundraising, which empowers the organization to help even more urban youth become leaders for tomorrow.
Contributors:
Chief Creative Officer: | Debbi Vandeven |
Creative Director: | Ryan Simonet |
Group Creative Director: | Dave Altis |
Associate Creative Director: | Ben Carmean |
Art Director: | Josh Eithun |
Copywriter: | Kevin Faddis |
Producer: | John Pace |
Motion Graphics Designer: | Drew Eldridge |
Technical Director: | Todd Greathouse |
Account Director: | Shali Wade |
VML
Location: USA