Outstanding Interactive Application

The teens in our Krave demographic are chocolate lovers who live in the ‘Now’ and want to devour all that life has to offer. Our goal with the Movie Maker app was to build excitement for Krave and delight teens during their summer “movie-centric” months. Users can make their own Chocovore movie (a Chocovore is a character whose mission is to trick, trap and eat its chocolate prey) by picking a theme, a trick and a trap. Then they can create a title and add music. The mini movies that result can be shared with friends, encouraging them to visit and make their own blockbuster.

NOTE: you must “like” the Krave Facebook page first to use the Movie Maker app.

Contributors:

BIGGS|GILMORE

Location: USA